Article summary

Here's a summary of the blog post:

Google is proposing a new approach for the Privacy Sandbox initiative on the web. Instead of completely deprecating third-party cookies, they plan to introduce a new experience in Chrome that allows users to make an informed choice about cookie tracking that applies across their web browsing. Users will be able to adjust this choice at any time.

Key points:

• The goal remains to improve online privacy while preserving ad-supported internet and a competitive marketplace.

• Google has received feedback from various stakeholders including regulators, publishers, developers, and advertisers throughout the process.

• Early testing shows the Privacy Sandbox APIs have potential to achieve desired outcomes.

• Google will continue to make Privacy Sandbox APIs available and invest in improving them.

• They plan to introduce additional privacy controls like IP Protection in Chrome's Incognito mode.

• Google will continue consulting with regulators like the UK's CMA and ICO as they finalize this approach.

• The company expressed gratitude to all organizations and individuals who have contributed to developing and testing the Privacy Sandbox over the last four years.

The post emphasizes that this new approach aims to elevate user choice while still providing privacy-preserving alternatives for developers and advertisers. Google plans to engage with the industry as they roll out this new path forward for online privacy and advertising.

Hacker News Comment summary

Here is a summary of the Hacker News post in Markdown format:

Positive Sentiment:

• Google is trying to balance privacy concerns with advertising industry needs
• Chrome will introduce a new experience to let users make informed choices about cookies
• Google is working on specifications and standards for the new approach
• Google is consulting with regulators and stakeholders on the changes

Negative Sentiment:

• Google is abandoning plans to deprecate third-party cookies
• This is seen as a setback for user privacy by some
• There are concerns about Google's ability to track users even without third-party cookies
• Some view Google as prioritizing advertisers over users
• The new approach lacks details and seems vague

Recommended Actions:

• Provide more specifics on the new Chrome experience for user choices
• Address concerns about Google's ability to track users without third-party cookies
• Consider separating Chrome from Google to reduce conflicts of interest
• Ensure the new approach actually improves privacy rather than just appearing to
• Work on alternative technologies to enable key use cases without third-party cookies

Interesting Links:

1. https://support.google.com/admanager/answer/15189422
2. https://github.com/orgs/explainers-by-googlers/repositories
3. https://github.com/orgs/privacycg/repositories
4. https://github.com/privacysandbox/privacy-sandbox-dev-support
5. https://clearcode.cc/blog/browsers-first-third-party-cookies/

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